Exciting things to come for Penney’s SS13 range!


Pre Christmas I attended the Penney’s Press Day in Tripod, Dublin and below is a glimpse of the exciting and fresh range due this SS13. 

From the moment I stepped through the door (whilst being greeted by 2 hunks!!) it was evident the team at Penney’s went up and beyond any expectations!

The venue itself is a huge open plan warehouse; a perfect blank canvas. Original features such as the builders blocks, ladders and wooden structures added to the raw atmosphere and ensured that our attention was focused on the product!





Some old school pictures of New store openings!




The Western Story

Penney’s have bought confidently into the Western trend.  Taking inspiration from Isabel Marant AW12 collection, the range features several Western shirts, tassel leather jackets, embroidered sweats and side embroidered skinnies. The perfect off – duty look!!


Retro Beat

Retro Beat is your quintessential black and white story, with highlights of corals, mints and lilacs.  This is the perfect Autumn to Spring transitional trend as you may not be quite ready for the brights of summer and are still drawn towards monochrome pieces.  Inspired by the 1960’s Mod culture this sophisticated trend should be a stable part of your SS13 wardrobe!



Crystal Couture

Crystal Couture is all about textures and iridescent colours.  Sequins, embroidery anglaise, metallic fabrics, organza, delicate knits and embellishments make this elegant range very commercially appealing.  The palette is soft and feminine with neon highlights for the more confident customer.


Fresh Instinct

Fresh Instinct is ideal for the casual fashionistas. Think trackie bottoms teamed with heels and an animal print bomber with a slogan tee!!  The palette does exactly what it says on the tin – its FRESH, focusing on the primary colours, again with punches of neons! Listen up girls – Sportwears is no longer confined to the gym – Hurrah!!


Chica Latina

Chica Latina is all about FUN!!  This is a high summer trend, perfect for Festivals and holiday wear.  As you can see from the below, the base colour is black with strong splashes of colour and an eclectic mix of prints!



If I were to sum up the Penney’s SS13 range in 3 words it would be FRESH, FUN and EXCITING!!! Bring on the summer!! 🙂

Ange xx


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